ABOUT US
Our Mission
By targeting the consumers "most likely" to use their product or service,
Coffee News empowers businesses to affordably implement consistent and
repetitive advertising that yeilds results!
Coffee News… A Success Story
Coffee News is an entertaining weekly publication distributed through restaurants, coffee shops and waiting rooms - anywhere people may find themselves waiting for their meal or an appointment. Coffee News has the week's funniest and most unusual news stories, jokes, trivia, amazing facts, and more.
The idea for Coffee News came about in 1988 in Winnipeg, MB when Jean Daum, a prestigious international expert in advertising and marketing techniques placed her lunch order, then sat back to wait for the food to arrive. Bored stiff, she resorted to reading the information on a sugar packet. Suddenly it dawned on her – restaurants were missing the boat by not providing patrons with something to read while waiting for their food.
When she designed the publication, she incorporated specific super-learning and subliminal techniques to encourage people to read it and, more importantly…pay attention to the advertisements. This system, unique in the world, was spectacularly successful. The business grew so fast, it has become the most widely read publication in coffee shops and restaurants; mainly due to the benefits it offers both reader and advertisers. Coffee News readers become faithful and attentive consumers of the publication because it’s fun and entertaining. While our advertisers find that it is an indispensable marketing and communication tool for their business.
Jean capitalized on the convergence of trends in the way businesses advertise, how people spend their time waiting and their expectation of entertainment. The result is a popular and fast growing publication printed every week in 34 countries. Seattle residents can now join the millions of people who read Coffee News each and every week!
Did you know? Coffee News was ranked #1 in the advertising services category in the Entrepreneur Magazine Franchise 500 Guide – January 2005. For more on the history of Coffee News, read the fascinating article “The Original Recession Buster” by Jean Daum, Coffee News founder.
What can Coffee News do for your business?
Coffee News isn’t just advertising…it’s a true communication and marketing tool designed to target your businesses’ area of influence... reaching the people most likely to use your product or service. All Coffee News advertisers enjoy exclusivity; no other company in your business category can advertise while your advertisement is running. And, since it’s just one sheet, you’re message is guaranteed to appear on either the front or the back page; ensuring that your advertisement is in full view. Your advertisement will not be lost in a sea of news or different formats.
Did you know that the average small to mid-size business is forced to buy at least four times the circulation to reach 80% of their customer base? The bottom line… local businesses need local advertising. Coffee News is distributed in the area of activity of your business, your neighbourhood, reaching your potential customers with maximum efficiency. Readers frequently visit these distribution points: coffee shops, restaurants, hotels, and office waiting areas.
Interested in learning more? Here are some fast and fun ways to learn more about Coffee News:
See Coffee News in action by watching our fun and informative video.
Visit other areas of our website to discover:
Contact Us
You can use this handy online form, or call us at
(206) 650-2319. We would be happy to answer your questions and provide further information. |
